The Oath

Trust is the foundation of my profession.

I will serve all interests in good faith.
I will compete with honour.
I will pursue my ends with ethical restraint.
I will help create a sustainable future.
I will help create a more just society.
I will speak out against wrongdoing and support others who do the same.
I will accept responsibility for my actions.

In these and all other matters;
My word is my bond.

The Vision

A banking and finance industry that
meets the community’s needs and has its full confidence thereby fulfilling its integral role in society.
In these days of constant media coverage, big companies – and there are few bigger than the banks – know that doing the right thing isn’t enough, you have to be seen to be doing the right thing, by the public.
Cynicism is at an all-time high, and trust at an historic low, as shown by the results of the 2017 Edelman Trust Barometer, a global survey that reveals public trust in our institutions, and CEOs in particular, is at an all-time low. Credibility for business leaders plummeted in every country studied. With reported incidents of bribes to win government contracts, paying executives significantly more than employees, moving profits overseas and overcharging for essential products, it’s no wonder that 70% of people are more likely to trust an individual than an institution. READ FULL ARTICLE.