Trust is the foundation of my profession.
Mark Rantall, CEO of the Financial Planning Association, reflects on his experience at a St. James Ethics course. He discusses the increasingly pertinent, yet seemingly brushed aside, “grey area” in ethical practice in the banking and finance industry. He stresses that when your profession is based on a foundation of trust, it is critical that you do everything to enshrine that trust, protect it and promote it. Taking the BFO is significant way to do this.